What is the best TLD to launch an online business today, asks Digital Journal. Both .com and .store present pros and cons. The former appears far more universal and recognizable, but is also oversaturated and too generic to identify a website focusing on e-commerce, while the latter is lesser known but adds benefits in terms of SEO.

“Since anchor texts are crucial in any backlinking strategy, the closer the anchor is to the target site’s focus keyword, the better the SEO”, the journal explains, recommending: “If whiteclosetstore.com isn’t available, opt for whitecloset.store rather than white-closet-store.com as the former is more unique and memorable.”

Full source:

https://www.digitaljournal.com/pr/com-vs-store-a-beginner-guide-to-start-your-online-business