TUBE Corporation, Registry of the .tube TLD which intends to gather Youtubers around the world, announced on October 26th the launch of a new platform to “transfigure the domain name industry.” 

The owners of .tube names should get a set of tools to manage their websites and connect to their audience. The corporation also seized this occasion to express vocal criticisms against the gTLD program. This program, launched by ICANN about 10 years ago, intended to attenuate the dot com dominance by creating many new extensions supposedly bringing a better-organized Web through thematic communities. But the numbers show it failed, according to TUBE: .com domains have increased by more than 35 million, while all the rest of the other 2,000 gTLDs combined barely reach 27 million. Worst, “less than 2% of all the domains with new terminations are used; 98% are either parked, for sale in the secondary market or simply inactive”, the TUBE press release reads.

There are still ways to do better, the company says, by “integrating domain names services at the registry level, complementing those offered by the registrar”, therefore adding value to the TLDs.